How to Choose a Menu Cover: 5 Steps

Guests hold your menu before they taste the first dish. A worn, sticky cover that clashes with the interior spoils the impression before they order. Here is how to choose a cover that survives daily service and sells your brand at the same time.

How to Choose a Menu Cover: 5 Steps

1. Start with the style of your venue

A modern bistro, a rustic pub and a hotel restaurant need different covers. Colour and material should follow your interior and logo, not compete with them.

How to Choose a Menu Cover: 5 Steps

2. Choose the material for where the menu is used

  • Spectro: recycled leather with natural rubber, for indoors and terraces. Also available with Ethnic, Buffalo, Harlequin or Tudor patterns.
  • Berlin: soft to the touch, a classic look for more elegant venues.
  • Washable paper: easy to clean, with a natural look.
  • Canvas: a timeless look for bars and cafés.
  • Plywood and bamboo: for venues built on natural materials.
  • Felt: a soft texture and a warm feel.

How to Choose a Menu Cover: 5 Steps

3. Pick the format for your content

Food menu, drinks list, wine list or daily menu: each needs a different format. Ambiente covers come in 7 sizes, from A5H to A4L.

How to Choose a Menu Cover: 5 Steps

4. Decide how you will change the pages

Elastic band, magnetic bar, screws, clip or an inner sleeve. If you change your menu every week, choose a fixing that lets you swap pages in seconds.

How to Choose a Menu Cover: 5 Steps

5. Add your logo with the right technique

Embossing, blind embossing, foil embossing, laser engraving or UV print. Thin lines and multi-colour logos need a different technique than a simple one-colour logo. We will advise you and send a free visualisation before production.

How to Choose a Menu Cover: 5 Steps

The Ambiente menu cover in Spectro starts at €14.50 (minimum order 20 pcs, production approx. 13 working days). Browse our menu covers or order a free material sample.

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